This video on YouTube was just pointed out to me by Bob Beims, showing him at some sort of trade show where he is talking about how Freescale is trying to reach out to their customers by giving them the information they need in whatever platform they need it in.
Consider that DITA XML is behind all of this and you can begin to appreciate the depth of the dedication and development effort that has been put in to make this possible (for a start, plenty of different XSL output types needed for the various delivery platforms that customers may have).
